By Gary Curreri
Sun Sentinel Correspondent
Aug 26, 2021 4:58 PM
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Campbell Creative, a Delray Beach-based creative branding agency, has been named the Official Creative Agency for the Delray Beach Open by VITACOST.com. (Campbell Creative/Courtesy)
Delray Beach’s Courtney Campbell is looking forward to getting creative at the 30th annual Delray Beach Open by VITACOST.com.
Campbell, the owner and creative director at her firm Campbell Creative, was recently named the official creative agency for the ATP Tour event.
“As a lifelong tennis player and native to South Florida, it is an amazing opportunity to have my work life and decades of branding expertise overlap with my personal life in such a fun way,” she said.
Her firm will handle all branding, creative and marketing for the tournament, which happens annually at the historic Delray Beach Stadium and Tennis Center on Atlantic Avenue and will take place Feb. 11-20, 2022.
“My team and I are excited to help reposition the Delray Beach Open by VITACOST.com for its 30th anniversary and the years to come, reimagining what’s possible for the brand for everything from the overall branding to courtside activations,” she said. “Our end goal is to share the energy and passion of the Open with as many people as we can.”
While being televised 50 hours live nationally on the Tennis Channel and internationally in over 50 countries, the combined ATP 250 and ATP Champions Tour legends event welcomes 60,000-plus spectators annually alongside top-shelf food and beverage offerings, themed social happenings, corporate functions, amateur tennis events, parties, live music, and art performances and more over the 10 days.
Due to COVID-19 precautions, the 2021 Delray Beach Open by VITACOST.com was capped at 20% occupancy.
“Campbell Creative is a brilliant example of locally-based national-level talent and we are thrilled to have an agency that understands the vibe of Delray Beach and the Open communicating that energy,” said John Butler, executive director of the Delray Beach Open by VITACOST.com.
“We’re passionate about working with local businesses in Delray Beach and Palm Beach County when it comes to promoting and producing the event,” Butler said. “We’re eager for the agency’s ability to both help reach and attract our local market and share the allure of our local market with travel markets.”
