I’m a Celebrity Personal Shopper—These Are the Most In-Demand Brands of 2022

No item is too hard to hunt down for Gabriel Waller, the in-demand personal shopper who celebs like Hailey Bieber, Khloé Kardashian, and Lori Harvey have on speed dial to source impossible-to-find fashion pieces. The Prada skort that’s going viral? Waller and her team will secure it in the specific shade of green that’s sold out everywhere. The Celine coat you regret not buying a few seasons back? She’ll track it down, just like she did for Rosie Huntington-Whiteley.

Waller’s expertise at sourcing cult fashion items draws celebs and fashion insiders alike, who are on the hunt for items that are sold out, difficult to find, or from a past season and didn’t make it into their cart the first time around. Different than your typical shopping experience, most of the business takes place through DMs on the Instagram account @gabwallerdotcom, where 90% of requests are made. “The clients know exactly what they’re looking for,” Waller tells Who What Wear. “They’ve either seen it, perhaps, in a magazine or online somewhere—they’ve seen it on their favorite influencer or celebrity, and they’re unable to locate it themselves. They send it into us and essentially from there, we begin the hunt.”

Curious to find out more about the requests currently landing in her DMs, I asked Waller to share the designers and items that are mega-hot right now. Ahead, Gabriel Waller weighs in about the five most in-demand brands of 2022 and the pieces everyone is trying to get their hands on. While you might not be able to add every cult buy to your cart right now, you know who to DM if you want to track down the exact piece you’re eyeing.

When it comes to brands that everyone wants, Prada immediately lands on Waller’s list. “I think Prada caters to such a wide range of clients,” she says. Curious to know the hot buy of the season, I asked her to share. “I would definitely say the Prada raffia bags,” she explains. “They launched last year, but the demand they continue to have is crazy. They actually just launched this limited edition green colorway.” Waller’s key buy: Prada raffia bags

Look out for more cool colors.

These iconic heels now come in mesh.

The Cleo bag is a new classic.

Sporty shades are the moment.

Get ready to see wedges everywhere.

Waller credits Saint Laurent’s statement pieces as some of the most requested from the brand.  “They’ve got a few. There’s a particular feather dress,” she explains, before mentioning their hottest shoe. “I’m not sure if you saw the crystal­-embellished boots that they did?”  Waller’s key buy: Saint Laurent crystal-embellished boots

These are sold out in practically every size.

How chic is this?

Fashion insider-approved.

Just look as those sweet heart details.

It doesn’t get chicer.

There is no denying the hotness of Hermès and Waller backs that up, with an interesting takeaway about what is most in-demand. “It is more their footwear as opposed to any other category, just based off the requests that I’ve received,” Waller says, naming the brand’s Oran sandals as the piece to own in 2022—especially in their new colorways.

Wardrobe classics.

The investment bag.

Get ready to see the Empire sandals everywhere.

Just look at this shade.


Who wouldn’t want these in their suitcase?

Just when I thought I didn’t need another baseball cap.

Rainbow crochet is about to be huge.

Just the right amount of distressing.

To wear with ’90s-inspired sneakers.

Waller is betting on Chanel’s S/S 22 collection. “I can absolutely guarantee that is going to be one of the most­-requested collections that I believe we’ve ever had,” she explains. “It has a lot of vintage references, so when it launched on the runway, the amount of requests that we received—be it a preorder or anyone trying to get their hands on these pieces—went crazy. So immediately, I knew that when the collection launched, it was going to be one of our most­-requested collections to date.” Waller’s key buy: Chanel heart bag

The bag everyone is talking about.

I’m manifesting this into my closet. Shop the matching Swimsuit Bottoms ($600).

Cool ’80s vibes.

This color is perfection.

Denim has never looked so cool.

Next up: The Spring 2022 Shopping Guide: Where to Buy the 9 Biggest Trends of the Season

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