Opinion: Why Wordle was perfect for this moment

Wordle, the word-guessing game that swamped social media feeds at the start of 2022, has now passed from fad to fixture: On Monday, The New York Times announced it had paid “in the low seven figures” to acquire the game. Soon Wordle will join the stable of popular online games offered behind the Times paywall (though the paper says Wordle will “initially” remain free for users).

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